Are you a book coach feeling overwhelmed by the constant pressure to post content every day on social media? If that sounds familiar, you’re in for a pleasant surprise! According to LinkedIn expert Rachel Simon, you can build a successful LinkedIn strategy with just one high-quality post a week. Yes, just one! In this post, we’ll break down Rachel’s top tips for setting up a tactical LinkedIn strategy that maximizes your visibility without burning you out.
Why LinkedIn for book coaches?
LinkedIn isn’t just for corporate professionals. As a book coach, there’s a huge untapped audience of professionals aspiring to write books—people who need guidance but feel overwhelmed by the process. Rachel explains that many LinkedIn users aspire to become authors but don’t know where to start. This is where book coaches come in, offering the expertise that these future authors need to take their first steps.
The Myth of Daily Posting
Contrary to what many influencers claim, you don’t need to post every day to be successful on LinkedIn. Rachel emphasizes quality over quantity and recommends starting with a weekly posting cadence. Posting once a week allows you to focus on creating meaningful content without the stress of daily posting, giving you time to craft thoughtful, relevant posts that resonate with your audience.
Prefer to watch?: https://youtu.be/1ZPjcr0BEw8
Start with a Solid Profile
Before diving into content creation, it’s crucial to have a well-optimized LinkedIn profile. Rachel compares your profile to the foundation of a house—you wouldn’t build a house on a weak foundation, and the same applies to your LinkedIn presence. Ensure your profile clearly communicates who you are, what you do, and who you help.
Five key components to focus on:
- Profile Picture and Banner: Use a current professional photo and a customized banner that reflects your brand.
- Headline: More than just your job title—highlight the value you provide and the problem you solve.
- About Section: Tell your story. Write in the first person and explain why you’re passionate about what you do.
- Experience Section: Focus on accomplishments, not just responsibilities. This is where you showcase your expertise.
- Skills: Make sure your top three skills are relevant and updated. Remove outdated skills like “Microsoft Word” and focus on what’s essential for your current role.
Consistency Is Key
Rachel’s approach to LinkedIn revolves around consistency and quality. Posting once a week can still generate strong results, thanks to LinkedIn’s longer content lifespan. Unlike Instagram or Facebook, where posts get lost quickly, LinkedIn posts can stay relevant and appear in news feeds for days, even weeks, if they generate engagement. This means your carefully crafted post can work for you long after it’s published.
Engagement Beyond Posting
One of Rachel’s best pieces of advice is to supplement your weekly post by engaging with other people’s content. Commenting thoughtfully on posts can help you stay visible and build relationships with your audience, without needing to post every day. Aim to comment on three to five posts each week to stay top of mind.
Final Thoughts
If you’ve been struggling to keep up with the demands of social media, LinkedIn provides a refreshing alternative. With just one post a week, you can still build a strong, engaging presence that connects you with the right audience. The key is to have a clear strategy, starting with a well-optimized profile, and to focus on consistency and engagement.
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